On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Alan ↗
In their words
It addresses the very first rule in conversion: don't make me think.
You have to build a capital-B brand — a brand that a customer is going to go to ChatGPT and say, I'm not just going to take your word, I'm going to go click to see what that company has to say.
AI is not about replacing the traffic. It's about winning the recommendation war.
Quick answers
What is Superbar?
A Toronto AI startup (Y Combinator S22) building a 'Sales AI' that answers shopper questions on e-commerce and services websites and guides buyers, aiming to lift conversion. Alan Nowogrodski founded it in 2021.
What did Alan Nowogrodski do before Superbar?
He started his first e-commerce business in 2005 selling tennis equipment, then led product at FreshBooks — building its payments and mobile unit from zero to $30M+ in annual revenue — and later held VP roles at NinjaCat.
What was Alan Nowogrodski's TechTO talk about?
How AI is reshaping online sales — from agentic checkout eroding site traffic to winning the AI 'recommendation war' — and how brands can regain control of the customer journey through brand, influence and on-site AI.