The people
What they build
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Working at Superbar
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About
Superbar connects to a company's product catalog, blog, videos and reviews to deliver instant, high-converting answers trained to sell — a response to AI reshaping how shoppers research and buy. Founder Alan Nowogrodski argues brands must win the AI 'recommendation war' and keep customers on their own sites rather than losing them to agentic checkout, as he laid out at TechTO's Commerce Toronto event in January 2026.
Backers
Y Combinator (Summer 2022 batch)
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Quick answers
What does Superbar do?
It builds an AI 'Sales AI' that lives on a company's website, answering shopper questions instantly and guiding them toward purchase to improve conversion — trained on the company's own catalog, content and reviews.
Who founded Superbar?
Alan Nowogrodski, who previously led product at FreshBooks. He founded the company in 2021; it went through Y Combinator's Summer 2022 batch.
Where is Superbar based?
Toronto, Canada.