The people
What they build
Open roles via the TechTO Job Board
Working at Superbar
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Superbar’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: superbar.ai/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about Superbar ↗
About
Superbar connects to a company's product catalog, blog, videos and reviews to deliver instant, high-converting answers trained to sell — a response to AI reshaping how shoppers research and buy. Founder Alan Nowogrodski argues brands must win the AI 'recommendation war' and keep customers on their own sites rather than losing them to agentic checkout, as he laid out at TechTO's Commerce Toronto event in January 2026. By October 2026 the company's site was leading with Superbar 2.0, a full-screen, scrolling product feed for online stores that ranks products for each shopper.
Backers
Y Combinator (Summer 2022 batch)
More from TechTO ×3
Quick answers
What does Superbar do?
Its current product, Superbar 2.0, is a full-screen, scrolling product feed for online stores that uses behavioural AI to rank products for each shopper. Before that it built an AI sales assistant that answered shopper questions on a company's website.
Who founded Superbar?
Alan Nowogrodski, who previously led product at FreshBooks. He founded the company in 2021; it went through Y Combinator's Summer 2022 batch.
Where is Superbar based?
Toronto, Canada.