ecosystem / people / alen-bubich
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Alen Bubich

Co-founder, SocialHP

Marketing software

Alen Bubich is a co-founder of SocialHP, the Toronto company, also known as Social HorsePower, that makes employee advocacy and shared social scheduling software. A programmer by background, he has more than 20 years in software development, including work for Ogilvy, Scotiabank, Webkinz and the National Post, and has led SocialHP's product and development since its 2011 launch.

Alen hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Alen co-founded SocialHP, which appears in 1 talk in the archive.

Around the web ×2

Podcast
S11E8 - How To Build An Employee Referral Machine that Attracts Top Talent, with Alen BubichHuman Capital Innovations (HCI Podcast)
2024
Podcast
E96 - Alen Bubich | Social Media Marketing Expert & Founder of Social HorsePowerThe One Big Tip Podcast with Jeff Mendelson
2021

Quick answers

Did Alen Bubich co-found SocialHP?

Yes. SocialHP's Our Story page, checked September 24, 2026, lists him as co-founder alongside Brad Dickinson and says he has shaped the company's marketing technology and development since its launch in 2011.

What was his background before SocialHP?

SocialHP's site, checked September 24, 2026, says he has more than 20 years of software development experience, including work at Ogilvy, Scotiabank, Webkinz and the National Post. On The One Big Tip Podcast, published January 26, 2021, he was described as a programmer who started the company after helping real estate agents manage their social media.

What has he said about employee advocacy?

On The One Big Tip Podcast, published January 26, 2021, he argued that people buy from people rather than from brands, and described SocialHP as a central place for vetted, compliant content that employees can safely share. On the HCI Podcast, published January 2, 2024, he talked about building an employee referral programme to attract talent.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026