The people
What they build
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Working at SocialHP
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On the TechTO stage
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About
SocialHP — the company introduced itself on the TechTO stage as Social HorsePower — builds employee advocacy and social scheduling software: a marketing team queues content, and employees share it to their own networks without logging into a marketing platform or being trained on one. The company has been at it since 2011 and calls Toronto home while working remotely across North America. Co-founders Alen Bubich and Brad Dickinson cover the product and go-to-market sides respectively. By its own count more than 32,000 employees have shared 1.8 million pieces of content through the platform, with Samsung, Lonza, Rheem, NCR and FleetCor among named customers. George Kobakov presented the product at TechTO in January 2015, when the company was still introducing itself as Social HorsePower.
Backers
Listed by Crunchbase as backed by one institutional investor, Right Side Capital Management; the company does not publish its funding.
Quick answers
What does SocialHP do?
It gives a marketing team one shared social scheduling calendar and lets employees share approved company content to their own networks without using the marketing tool themselves.
Who founded SocialHP and when?
Alen Bubich and Brad Dickinson; the company says it has been working with teams since 2011. It is based in Toronto with a team distributed across North America.
Who presented SocialHP at TechTO?
George Kobakov demoed the product in January 2015, introducing the company on stage as Social HorsePower.