ecosystem / people / brad-dickinson
B

Brad Dickinson

Co-founder, SocialHP

Marketing software

Brad Dickinson is a co-founder of SocialHP, the Toronto employee advocacy and social scheduling company that has worked with teams since 2011. SocialHP's team page says Dickinson leads its revenue team and spent eight years at Cisco Systems, where Dickinson built and managed the company's first fully virtual sales team.

Brad hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Brad co-founded SocialHP, which appears in 1 talk in the archive.

Around the web ×1

Article
3 Big Employee Advocacy Platform Tips To Amplify Brand VoiceSoftware Oasis (Software Spotlight podcast)
2024

Quick answers

Did Brad Dickinson co-found SocialHP?

Yes. SocialHP's Our Story page, checked September 24, 2026, lists Dickinson as Co-Founder alongside Alen Bubich, and says the company has been working with teams since 2011.

What is Dickinson's background?

The same SocialHP page, checked September 24, 2026, says Dickinson has worked in sales and go-to-market strategy for technology and venture-backed software startups, spent eight years at Cisco Systems building its first fully virtual sales team, leads SocialHP's revenue team, and sits on boards of organizations in fintech, hedge funds and non-profits.

What has Dickinson said about employee advocacy programs?

In a Software Oasis write-up of a Software Spotlight podcast interview, published April 30, 2024, Dickinson said a program's champions are typically about 13% of the employee base and that most other employees lose interest or forget to take part, which is the retention problem SocialHP's tools aim at.

Suggest an edit
This is you? Claim this profileAsk to be removed
Know someone who belongs here? Suggest a profile
Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026