The people
What they build
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Working at Allocadia
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On the TechVancouver stage
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About
Allocadia was founded in Vancouver in 2010 by twin sisters Katherine Berry and Kristine Steuart to solve a problem large marketing organisations had been solving in spreadsheets: where the budget goes and what it returns. The company bootstrapped to $1 million in revenue before raising, eventually taking more than $30 million, and sold to enterprises including Unilever and Philips. Berry, its co-founder and chief product officer, took the TechVancouver stage in October 2019 alongside Panache Ventures' Patrick Lor and Certn's Andrew McLeod for a panel on what founders and investors owe each other. In 2022 Allocadia was acquired by Uptempo and merged with BrandMaker and Hive9; the Allocadia name was retired.
Backers
Raised over $30M across its life; individual investors are not named in the sources used here.
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Quick answers
What did Allocadia do?
It sold marketing performance management software — tools for planning marketing budgets and measuring the return on that spending — to large enterprises including Unilever and Philips.
Who founded Allocadia?
Twin sisters Katherine Berry and Kristine Steuart, in Vancouver in 2010. Berry was co-founder and chief product officer; Steuart was chief executive.
What happened to Allocadia?
Uptempo acquired it in 2022 and merged it with BrandMaker and Hive9 to form a single marketing operations platform. The Allocadia name was retired and its site now points to Uptempo.