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Kristine Steuart

Director, BC Tech, Allocadia

Marketing SoftwareVancouver

Kristine Steuart co-founded Allocadia in Vancouver in 2010 with her twin sister Katherine Berry and was its CEO, growing the marketing-budget software to serve Unilever and Philips. BrandMaker completed its acquisition of Allocadia in December 2021; the combined company was renamed Uptempo in 2022. Steuart now serves as a director on the board of BC Tech.

Kristine hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because of Kristine’s work at Allocadia, which appears in 1 talk in the archive.

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Quick answers

Who founded Allocadia?

BC Cancer Foundation's board bio for Kristine Steuart, checked 2026-09-25, says she and her twin sister Katherine Berry co-founded the Vancouver company and that Steuart led it as CEO, serving customers including Unilever, Philips and ServiceNow.

When was Allocadia acquired, and by whom?

BrandMaker's own press release, dated 2021-12-13, said it had 'completed the acquisitions of Allocadia and Hive9'; a BrandMaker release dated 2022-07-26 said the combined company was renamed Uptempo. Steuart's BC Cancer Foundation bio, checked 2026-09-25, describes the deal as 'bringing together Allocadia & BrandMaker' in 2021.

What does Kristine Steuart do now?

Her BC Cancer Foundation board bio, checked 2026-09-25, says she 'currently serves as director on the board of BC Tech' and separately lists her as a Director on BC Cancer Foundation's own board.

What recognition has Steuart received?

MarTech Series's interview with her, published 2018-04-18, and her BC Cancer Foundation bio both note she was named one of Inc. magazine's 'Top 10 Women in Tech to Watch' and one of B.C.'s top 35 most influential women in business.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 25, 2026