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Ali Javid

Co-founder & CEO, Wrapbook

Fintech

Ali Javid is a co-founder and the chief executive of Wrapbook, which handles payroll, onboarding and insurance for film, TV and commercial productions. He started it in 2018 with co-founder Naysawn Naji and others, with its product and engineering teams in Ontario. Before Wrapbook he was a vice-president at Body Labs, an AI company Amazon bought in 2017.

Ali hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Ali co-founded Wrapbook, which appears in 1 talk in the archive.

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Quick answers

Did Ali Javid co-found Wrapbook?

Yes. BetaKit reported on August 25, 2020 that Wrapbook was founded in 2018 and described him as its CEO and co-founder. Bowery Capital's June 30, 2023 profile also calls him Wrapbook's co-founder and CEO.

How did he come to the idea?

Bowery Capital reported on June 30, 2023 that he learned about entertainment payroll through friends and was struck by how paper-bound it was, recalling stacks of paper time cards with social security numbers lying around production offices.

What is his role today?

The AICP's 2026 AICP Week speaker page, checked September 24, 2026, lists him as CEO of Wrapbook. It says he previously held a vice-president role at Body Labs, an AI company Amazon bought in 2017, and studied at NYU Stern and the University of Washington.

Why does Wrapbook work across Canada and the US?

BetaKit reported on August 25, 2020 that Wrapbook's team was split between the two countries, with all product and engineering staff in Ontario. He told BetaKit the setup let the company draw on US venture capital and the Canadian tech scene at the same time.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026