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Ali Tajskandar

Founder, Wishpond

Marketing Technology

Ali Tajskandar founded Wishpond in Vancouver in 2009 and was its chief executive until March 2026. It began as a local shopping search site and, in 2011, turned to selling marketing tools to small businesses. When Wishpond spun out its AI sales-agent business, SalesCloser, he left the CEO job to run it and stayed on Wishpond's board.

Ali hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Ali co-founded Wishpond, which appears in 1 talk in the archive.

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Quick answers

Did Ali Tajskandar found Wishpond?

Yes. The Globe and Mail reported on December 13, 2013 that he started Wishpond in 2009. Wishpond's about page, checked September 24, 2026, lists him as its founder and says he established the company in 2009 with the goal of simplifying marketing for business owners.

How did Wishpond start?

The Globe and Mail reported on December 13, 2013 that Wishpond launched in 2009 as an online retail aggregator for Canada and the United States, helping shoppers find products at nearby stores. It could not drive enough traffic or prove store visits, so in May 2011 he repositioned it to sell digital marketing tools to business owners.

What is his role today?

Wishpond announced on March 27, 2026 that he had stepped down as chief executive to become CEO of SalesCloser, a separately listed company spun out of Wishpond effective March 26, 2026, and that he would stay on Wishpond's board. A SalesCloser news release dated July 31, 2026 quotes him as its chief executive.

Why is his surname spelled two ways?

Both spellings refer to him. The Globe and Mail's December 13, 2013 article spells it Tajsekandar, while Wishpond's about page, checked September 24, 2026, and its March 27, 2026 news release use Tajskandar.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026