On the TechTO stage ×1
First seen on a TechTO stage in 2025. Every TechTO talk is searchable — ask the archive about Alwar ↗
In their words
If you think you cannot step away from the business for some time, then you're not ready to fundraise. If you think your team cannot operate on the day-to-day functions by themselves, you are not setting your team up for the next stage of growth.
It's really important to know how investors are going to be during good times, but it's even more important to know how investors are going to be at bad times.
When you're fundraising, it's kind of like you're going from dating to marriage very quickly. It's a long-term partnership, so you need to be able to ask some difficult questions to your investors.
Around the web ×3
Quick answers
What does Fable do?
Fable is an enterprise platform for inclusive product development. It helps large enterprises test their digital products with people with disabilities so those products become more accessible and usable for everyone. Most of its customers are companies with millions, if not billions, of users.
How did she choose between competing Series A term sheets?
With multiple term sheets at similar valuations, she asked each investor what failure would look like. A Silicon Valley investor said anything below a billion-dollar valuation, even a $500 million exit, was failure. A growth equity investor laid out practical scenarios from bad to exceptional and focused on making sure Fable didn't fail. She picked the investor aligned with her view of growth.
When does she say founders should go out to fundraise?
When your numbers are up, sales are going well with strong indicators of success, and you have more than six months of money in the bank. She goes out about a year before running out, because founders who are desperate for money agree to terms they shouldn't.