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Alyssa Furtado on the TechTO stage

Alyssa Furtado

Co-founder & Board Member, Ratehub.ca

FintechTorontoOn TechTO stages since 2017

Alyssa Furtado co-founded Ratehub.ca in 2010 with James Laird and served as co-CEO until 2024. She bootstrapped the personal-finance comparison site from her Toronto townhouse to roughly C$10M in revenue, turned down a Dragons' Den deal, later raised a Series A from Elephant Partners, and acquired MoneySense. She remains on the board.

On the TechTO stage ×2

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Alyssa

In their words

Something that's unique about Ratehub is we actually bootstrapped our way to where we are today, so we started out with about a 100,000 in investment and we've grown to $10 million in revenue.

TechTO, Aug 2017 · watch at 0:23

What some people don't realize about Ratehub is we actually ran the business for the first five years out of my home.

TechTO, Aug 2017 · watch at 3:06
A few quotes can’t cover everything Alyssa said on the TechTO stage. 1,600+ talks are searchable.Ask about Alyssa

Around the web ×1

Quick answers

What is Alyssa Furtado known for?

Co-founding Ratehub.ca in 2010 and building it into one of Canada's largest personal-finance comparison sites, which she co-led as CEO until 2024.

How did Ratehub grow?

It bootstrapped from about C$100,000 to roughly C$10M in revenue, appeared on Dragons' Den, later raised a Series A from Elephant Partners, and acquired MoneySense in 2018.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026