The people
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Working at Ratehub.ca
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On the TechTO stage
Alyssa Furtado of RateHub.ca presents Scaling Without Funding: Focusing on Customer Acquisition
Watch on YouTube ↗The acceleration of consumer fintech | Alyssa Richard (RateHub.ca)
Watch on YouTube ↗Every talk is searchable — ask the archive about Ratehub.ca ↗
About
Ratehub.ca, founded in Toronto in 2010 by Alyssa Furtado and James Laird, lets Canadians compare and apply for financial products. It bootstrapped for years out of a founder's home, appeared on Dragons' Den, raised a roughly C$12M Series A from Elephant Partners, acquired MoneySense in 2018, and operates the CanWise brokerage. Naga Parvatharajan became CEO in 2024, with the founders on the board.
Backers
Elephant Partners (Boston) led a ~C$12M Series A
Quick answers
What does Ratehub.ca do?
It lets Canadians compare and apply for mortgages, credit cards, insurance and savings products, and runs the CanWise mortgage brokerage.
Who founded Ratehub.ca?
Alyssa Furtado and James Laird, in Toronto in 2010.