On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Amar ↗
In their words
We do something really simple: we help B2B sales reps make the number using social media platforms.
Salespeople — and I hate to say this — we have to start thinking of ourselves as marketers now. As the world becomes more digital and social in nature, the way you communicate offline and online are different.
Just realize that the purpose of social is to generate pipeline and revenue. There are specific ways to achieve this.
Around the web ×1
Quick answers
Who is Amar Sheth?
A Toronto sales leader. He built and taught social-selling programs at Sales for Life, and is co-founder and chief operating officer of Pipeline Signals, the signal-intelligence company he started with Jamie Shanks in 2021.
What did he speak about at TechTO?
He joined a January 2017 SalesTO panel on social selling with Chad McCaffrey of PostBeyond and Ivan Pehar of Twitter, making the case that salespeople have to work like marketers and that social is for generating pipeline, not applause.
What does Pipeline Signals do?
It mines LinkedIn data for signals — job moves, account changes — that tell B2B revenue teams where pipeline is opening or at risk. It raised a $507,000 CAD pre-seed round reported in February 2022.