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Amielle Lake on the TechVancouver stage

Amielle Lake

Co-founder & Chief Commercial Officer, CarboNet

Marketing technologyVancouverOn TechVancouver stages since 2016

Amielle Lake is co-founder and chief commercial officer of CarboNet, a Vancouver company using nanotechnology chemistry to treat industrial wastewater. She earlier founded Tagga Media, a mobile and cross-channel marketing platform later acquired by Campaign Monitor, and was an entrepreneur-in-residence at UBC before co-founding CarboNet in 2019.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Amielle

In their words

ultimately the whole point of a value proposition is that you have something meaningful and cool that customers want and they'll pay for it

TechVancouver, Aug 2016 · watch at 1:21

you have to think like a scientist not a dreamer so falling in love with your idea is important you need that to persevere

TechVancouver, Aug 2016 · watch at 7:17

really taking a a journey approach versus a Field of Dreams approach which is build it and they will come

TechVancouver, Aug 2016 · watch at 8:17
A few quotes can’t cover everything Amielle said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Amielle

Quick answers

What is Amielle Lake's current role?

She is co-founder and chief commercial officer of CarboNet, a Vancouver industrial water-treatment company she helped launch in 2019.

What company did she speak about at TechVancouver?

Tagga (Tagga Media), the mobile and cross-channel marketing platform she founded in 2008 and led as CEO; it was later acquired by Campaign Monitor.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026