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Amy Prentice

Co-founder & Programming and Research Lead, JointCraft

Cannabis

Amy Prentice co-founded JointCraft, the Vaughan, Ontario cannabis contract manufacturer that hand-crafts pre-rolls and makes vapes and gummies for other brands, with John Prentice and Adam Verk. The company started in 2021 as PINNRZ. Its website lists her as founder and programming and research lead, and quotes her on the Sensory Lounge, its consumer product-testing space.

Amy hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Amy co-founded JointCraft.

Quick answers

Did Amy Prentice co-found JointCraft?

Yes. JointCraft's own website, checked on 2026-10-16, says "John Prentice, Amy Prentice, and Adam Verk set out with a simple goal: to get pre-rolls done right." Its Sensory Lounge page, checked the same day, captions her quote "Amy Prentice, Founder / Programming & Research Lead, JointCraft Inc." No third-party press naming her was found.

What does Amy Prentice do at JointCraft?

The company's Sensory Lounge page, checked 2026-10-16, gives her title as Founder / Programming & Research Lead. The Sensory Lounge is where brands run product trials with consumers and industry professionals; the site says its Sensory Room is federally licensed by Health Canada. She is quoted there: "In today's saturated market, insight isn't optional. It's your edge." No fetched page describes her background before JointCraft.

Has Amy Prentice spoken at TechTO?

No. Co-founder John Prentice spoke three times at TechTO in 2018, for his earlier company Ample Organics, before JointCraft existed.

Where is Amy Prentice based?

No fetched page states where she lives. JointCraft operates from 3280 Langstaff Road in Vaughan, Ontario, the facility originally built by CannTrust, according to its website on 2026-10-16.

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Maintained by TechTO · facts sourced and dated · last reviewed Oct 16, 2026