Andrew Just

Co-founder & CEO, Motra

Fitness techOn TechTO stages since 2023

Andrew Just is co-founder and CEO of Motra, formerly Train Fitness, a Canadian fitness-tech company whose Apple Watch app automatically detects strength exercises and counts reps using motion-based machine learning. A former software developer and McKinsey consultant, he dropped out of business school to start the company, which raised a US$2.5M seed round in 2023.

On the TechTO stage ×1

TECHTO11:11

Your Apple Watch is Getting Smarter | The Future of Fitness with Andrew Just

TechTO · September 2023

Watch on YouTube ↗

First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Andrew ↗

In their words

we are trying to build technology that tracks everything you do with the motion of a user Smartwatch or the Apple watch in our case instead of using other conventional ways to track activities such as cameras or computer vision

TechTO, Sep 2023 · watch at 0:41 ↗

to detect what that human was cooking and eating with over a 94 confidence interval so pretty exciting scary stuff

TechTO, Sep 2023 · watch at 5:44 ↗

A few quotes can’t cover everything Andrew said on the TechTO stage. 1,600+ talks are searchable.Ask about Andrew ↗

More from TechTO ×2

Newsletter

July 31, 2023: Meet the Founders that are keeping you fit with AIThe TechTO newsletter · mentions Andrew

2023

Newsletter

May 24, 2023: Getting fit just got easierThe TechTO newsletter · mentions Andrew

2023

Quick answers

What does Andrew Just do now?

He is co-founder and CEO of Motra, the fitness app formerly known as Train Fitness.

What did he do before founding the company?

He was an iOS/Swift software developer and a McKinsey management consultant, and dropped out of business school to start the company.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026