Andrew Reid

Founder & CEO, Rival Technologies; Co-CEO, Rival Group, Rival Technologies

Market ResearchVancouverOn TechVancouver stages since 2016

Andrew Reid founded Vancouver market-research software company Vision Critical in 2000, growing it to hundreds of staff before it rebranded as Alida. He now runs Rival Technologies and is co-CEO of Rival Group, which includes Reach3 Insights and the Angus Reid Group. He shared three company-building lessons at TechVancouver in 2016.

On the TechVancouver stage ×1

TECHVANCOUVER14:11

Trip Tips

TechVancouver · June 2016

Watch on YouTube ↗

First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Andrew ↗

In their words

we employ a little over 400 people here in Vancouver

TechVancouver, Jun 2016 · watch at 0:44 ↗

A few quotes can’t cover everything Andrew said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Andrew ↗

Around the web ×1

Article

Reid Smashes Funding Target for Rival and Reach3Daily Research News Online

2019

Quick answers

What did Andrew Reid found?

Vision Critical (now Alida), a Vancouver customer-insight software company he started in 2000, and later Rival Technologies and Reach3 Insights.

What is he doing now?

He runs Rival Technologies and is co-CEO of Rival Group, which combines Rival, Reach3 Insights, and the Angus Reid Group.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026