ecosystem / people / andrew-tai
Andrew Tai on the TechTO stage

Andrew Tai

Founder, Motoinsight

Automotive softwareTorontoOn TechTO stages since 2017

Andrew Tai is the founder of Motoinsight, now an investor and advisor in automotive technology. He built the Toronto company from consumer car-buying marketplace Unhaggle into digital-retail software used by automakers and dealers, serving as CEO until Motoinsight joined TRADER Corporation, where he later became Chief Digital Retail Officer.

On the TechTO stage ×1

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Andrew

In their words

from our personal experience for us you know revenue was the lifeblood of our company but what it did was actually cut through a lot of the BS around are we really solving a problem? Are customers really willing to pay for what we're doing?

TechTO, Apr 2017 · watch at 2:43

90% of the revenues that we actually generate today did not exist in day one. And you know, the lesson that we learned from that is you have to constantly evolve to survive.

TechTO, Apr 2017 · watch at 3:08

focus on your own game and innovate as opposed to worrying about what the other guy is doing

TechTO, Apr 2017 · watch at 4:10
A few quotes can’t cover everything Andrew said on the TechTO stage. 1,600+ talks are searchable.Ask about Andrew

Quick answers

What does Andrew Tai do now?

He is the founder of Motoinsight, which he led as CEO until it joined TRADER Corporation, where he became Chief Digital Retail Officer. He now works as an investor and advisor in automotive technology; co-founder Radek Garbowski leads Motoinsight.

What was his TechTO talk about?

Lessons on turning a startup into a real business built on revenue, customers and profitability, drawn from growing Motoinsight (originally Unhaggle) from zero to millions in revenue.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026