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Quick answers
Did April Hicke co-found Toast?
Yes. In a BetaKit article published March 7, 2025, she and Marissa McNeelands are named as Toast's co-founders. A Digital Journal article published July 20, 2026 says McNeelands started Toast in July 2022 and that Hicke joined her that September.
What is her role at Toast today?
Toast's about page, checked September 24, 2026, lists her as Founder & CEO. Earlier event pages, including an INNOVATEwest speaker page from 2024, gave her title as Co-founder & Chief Growth Officer. Digital Journal reported on July 20, 2026 that McNeelands exited Toast in 2025.
What did she do before Toast?
A TEDxRRU speaker page published April 2025 says she has more than 15 years of experience in leadership, workforce transformation and inclusive talent strategy, spanning PwC Canada, WestJet and ATB Financial. It also says she holds Royal Roads University's Graduate Certificate in Corporate Social Innovation (2023) and is a Certified Change Practitioner.
What has she argued about International Women's Day?
In a BetaKit article published March 7, 2025, she said women in tech should step back from planning unpaid IWD events and that men should take on more of that work, which Toast pushed through its #WithoutHer campaign and its Champions Program for male mentors.