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Avril Sun on the TechTO stage

Avril Sun

Co-founder & CEO, Succession AI

FintechTorontoOn TechTO stages since 2026

Avril Sun is the co-founder and CEO of Succession AI, a Toronto-based M&A platform that helps founder-led businesses value themselves, prepare for a sale and find buyers. She started it after her family's 28-year restaurant business closed in 2023 for nothing. At the time she was at Boston Consulting Group, doing market research for private equity buyers.

On the TechTO stage ×1

First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Avril

In their words

fast forward to today succession AI we are dealing $25 million in total transaction volume and we've sold dozens of businesses faster than anyone in the market

TechTO, Sep 2026 · watch at 3:41

understand your client very deeply don't only know about their pain experience their pain and experience and knowing are very two different things

TechTO, Sep 2026 · watch at 3:06

building a startup is a marathon not a sprint. So then working on something that you see the long term or working for a customer group that you are deeply deeply passionate about is something that keeps you in for the long term.

TechTO, Sep 2026 · watch at 6:04
A few quotes can’t cover everything Avril said on the TechTO stage. 1,600+ talks are searchable.Ask about Avril

More from TechTO ×1

Around the web ×1

Quick answers

Who founded Succession AI?

Succession AI's about page, checked September 23, 2026, calls Avril Sun "our co-founder", and its homepage, checked the same day, lists her as CEO. Kingston Economic Development's announcement of February 4, 2026 names her Founder and CEO of SuccessionAI.

Why did Avril Sun start Succession AI?

On the TechTO stage in September 2026 she said her family ran a business from 1995 to 2023, with four locations and over 90 employees, and closed it for zero dollars. She was working at BCG at the time, doing market research for private equity buyers.

How is Succession AI working with the Ontario government?

Kingston Economic Development reported on February 4, 2026 that the province's $1.9 million Succession Ontario program partnered with SuccessionAI, and that its automated valuation tool is free for Ontario residents through the Succession Ontario platform.

How much has Succession AI sold?

On the TechTO stage in September 2026, Sun said the company had reached $25 million in total transaction volume and sold dozens of businesses, including one that drew five offers in 14 days.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 23, 2026