The people
What they build
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Working at Succession AI
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On the TechTO stage
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About
Succession AI began as a marketplace connecting sellers and buyers of small businesses. Co-founder and CEO Avril Sun told the TechTO stage in September 2026 that sellers turned out to have no idea what their business was worth, whether a buyer was credible or how due diligence worked, so the team chose to run deals itself rather than sell M&A software to advisory firms. It represents sellers and, Sun said on stage, operates under real estate licensing. In February 2026 the province's Succession Ontario program partnered with the company and made its automated valuation tool free for Ontario residents.
Backers
Hustle Fund, Standup Ventures, NEXT Canada and Comma Capital, shown as backers on the company's about page (checked 2026-09-23). Round sizes not disclosed.
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Quick answers
What does Succession AI do?
Its homepage, checked September 23, 2026, describes an "AI-powered M&A platform for founder-led businesses": a valuation calculator, buyer matching and sell-side advisory, with no upfront fees and a fixed success fee.
Who founded Succession AI?
The company's about page, checked September 23, 2026, names Avril Sun as co-founder; its homepage lists her as CEO. It says the company exists because her mother's 28-year restaurant business closed without a way to value it or find a buyer.
Does Succession AI work with the Ontario government?
Yes. Kingston Economic Development announced on February 4, 2026 that the $1.9 million provincial Succession Ontario program partnered with SuccessionAI, a woman-led Toronto startup, and made its valuation tool free for Ontario residents.