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Behrouz Hariri on the TechTO stage

Behrouz Hariri

Co-founder & CEO, Smart Nora

HealthTorontoOn TechTO stages since 2018

Behrouz Hariri co-founded Smart Nora, a Toronto sleep-tech company, with his brother Behzad in 2015. Its contact-free device detected snoring and gently adjusted a pillow to reduce it. At HealthTO in February 2018 he shared early lessons from the startup. Smart Nora reached over 100,000 customers before filing for bankruptcy in July 2025.

On the TechTO stage ×1

TECHTO HEALTHTO9:48

Behrouz Hariri of SmartNora presents Disrupting the Divorce Market

HealthTO · February 2018
Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Behrouz ↗

In their words

If you were in the VC world, we would say we are disrupting the divorce market.

TechTO HealthTO, Feb 2018 · watch at 0:19 ↗

In 2015 we launched a Kickstarter campaign and raised a million dollars in 30 days, and in 2017 we shipped our product to more than 40,000 couples.

TechTO HealthTO, Feb 2018 · watch at 0:40 ↗
A few quotes can’t cover everything Behrouz said on the TechTO stage. 1,600+ talks are searchable.Ask about Behrouz ↗

Around the web ×1

Article
Sleep tech startup Smart Nora files for bankruptcy after tariffs derail product launch and fundraising attemptsBetaKit
2025

Quick answers

Who is Behrouz Hariri?

He co-founded Smart Nora, a Toronto company that made a contact-free anti-snoring device, with his brother Behzad.

What was the 'disrupting the divorce market' talk about?

It was Behrouz's framing for Smart Nora's anti-snoring product; the HealthTO 2018 talk covered lessons from building the sleep-tech startup.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026