The people
What they build
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Working at Smart Nora
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About
Smart Nora launched via a 2015 Kickstarter campaign and shipped its pillow-based snoring solution to customers worldwide. The company reported more than 100,000 units sold and over $30 million in lifetime revenue, and its device was reviewed favourably by Wirecutter. It filed for bankruptcy in July 2025 after tariff increases derailed fundraising for a next-generation product.
Backers
Bootstrapped; funded through Kickstarter and revenue
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Quick answers
What did Smart Nora make?
A contact-free anti-snoring device: a bedside unit detected snoring and moved a pillow insert to help the sleeper breathe quietly.
Is Smart Nora still operating?
No. It filed for bankruptcy in July 2025 after tariff increases derailed fundraising for a next-generation product.