The people
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Working at Examine.com
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On the TechTO stage
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About
Examine.com exists because supplement marketing and supplement evidence are two different things. The site reads the trials, grades the strength of the evidence, and publishes what it finds regardless of who sells the product — which is only possible because it takes no advertising and no industry money. Orwell built it past seven figures of annual revenue with a small team of contractors and no outside investment, a decision he explained on the TechToronto stage in February 2016: he had turned down every investor who approached him, on the grounds that taking the money would replace one boss with another. The site is now led by Kamal Patel with a staff of scientists, editors and peer reviewers, and Orwell has stepped back from day-to-day operations.
Backers
None. Self-funded from revenue; Orwell says he turned down every investor who approached.
Quick answers
What is Examine.com?
An independent reference for nutrition and supplement research. It analyses the body of published evidence behind health and supplement claims and takes no advertising or industry funding.
Who founded Examine.com?
Sol Orwell, Kamal Patel and Kurtis Frank, in 2011. Orwell is a Toronto entrepreneur; Patel now leads the site.
Has it raised money?
No. Orwell told the TechToronto meetup in 2016 that investors approached him repeatedly and he said no every time, because outside money would bring external influences incompatible with the life he wanted.