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Sol Orwell on the TechTO stage

Sol Orwell

Co-founder, Examine.com

HealthTorontoOn TechTO stages since 2016

Sol Orwell co-founded Examine.com in 2011, an independent encyclopedia of nutrition and supplement research that takes no advertising or industry money. He built it past seven figures of annual revenue without outside investment, and has since stepped back from day-to-day operations. He writes about bootstrapped business at SJO.com and lives in Toronto.

On the TechTO stage ×1

First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Sol

In their words

Every single time I've always said no. It's not because I'm special, it's not because I'm scared, it's definitely not because I come from money. I've always said no because it doesn't jive with the kind of life that I want to lead.

TechToronto Meetup, Feb 2016 · watch at 00:48

Are you willing to lose control? If I'm taking investment money, am I not just replacing the man with somebody else?

TechToronto Meetup, Feb 2016 · watch at 02:50

I'm not here to dominate, but I'm still here to make a dent — and I can do that without taking external money.

TechToronto Meetup, Feb 2016 · watch at 04:58
A few quotes can’t cover everything Sol said on the TechTO stage. 1,600+ talks are searchable.Ask about Sol

Around the web ×2

Quick answers

Who is Sol Orwell?

A Toronto entrepreneur who co-founded Examine.com in 2011 with Kamal Patel and Kurtis Frank. The site analyses the evidence behind supplements and nutrition claims and is funded entirely by readers, not advertisers or supplement makers.

What was his TechTO talk about?

The case against raising money. Speaking at the TechToronto meetup in February 2016 he ran through the questions he asks first — how badly do you need the cash, what is your endgame, are you willing to lose control, how much of the exit is actually yours, and what are your personal goals.

Has Examine.com raised venture capital?

No. Orwell says investors approached repeatedly and he turned them down every time; the company was self-funded from revenue.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026