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Behzad Hariri

Co-founder, Smart Nora

HealthToronto

Behzad Hariri co-founded Smart Nora in Toronto with his brother Behrouz. The company made a contact-free anti-snoring device that moved an insert under the sleeper's pillow when it heard snoring. He came to it from marketing and customer support. The brothers pitched on Dragons' Den, and the company filed for bankruptcy in July 2025.

Behzad hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Behzad co-founded Smart Nora, which appears in 1 talk in the archive.

Around the web ×1

Article
#HumansofMaRS: Nora stops snoring to help you get a good night's sleepMaRS Discovery District
2016

Quick answers

Who is Behzad Hariri?

BetaKit reported on 2025-07-18 that Smart Nora was founded by Behrouz Hariri and his brother Behzad through a 2015 Kickstarter campaign that raised just over $830,000 USD.

What did he do before Smart Nora?

MaRS Discovery District reported on 2016-09-28 that Behzad has a background in marketing and customer support services and was brought on to round out the team.

Did he appear on Dragons' Den?

CBC's Dragons' Den pitch page for Smart Nora, checked 2026-09-19, says Toronto brothers Behrouz and Behzad Hariri pitched their anti-snoring device to the Dragons in Season 19, Episode 2, asking $400K for 5%.

What happened to Smart Nora?

BetaKit reported on 2025-07-18 that the company filed for bankruptcy on July 11 and appointed the law firm Rosen Goldberg as its trustee, after more than $30 million in lifetime revenue and more than 100,000 unit sales.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 19, 2026