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Ben Zifkin on the TechTO stage

Ben Zifkin

Founder & CEO, WayTrade

Climate techTorontoOn TechTO stages since 2015

Ben Zifkin is the founder and CEO of WayTrade, a platform for sourcing and managing low-carbon feedstocks for renewable fuels. He founded Hubba, the Toronto B2B marketplace that raised over $60 million before shutting down in 2021. He spoke on TechTO stages in 2015 and 2017 on founder honesty and on building Toronto's tech community.

On the TechTO stage ×2

First seen on a TechTO stage in 2015. Every TechTO talk is searchable — ask the archive about Ben

In their words

The biggest overarching lie: being a founder is awesome. You know what? Being a founder generally isn't awesome — and when I say generally, I mean all the time.

TechTO, Apr 2015 · watch at 1:42

I've learned in my old age now that you're most important when you're least important. My company runs way better without me than it does with me, which I think is the thing that I'm most proud of.

TechTO, Apr 2015 · watch at 3:36

Quit blaming other people. There's a lack of seed capital here, there's a lack of growth capital here, corporations aren't buying our stuff, government's not buying our stuff, the talent here is too small of a pool. It's all true in many cases — but it's not up to them, it's up to us to be able to persevere through this stuff.

TechTO, Mar 2017 · watch at 1:45
A few quotes can’t cover everything Ben said on the TechTO stage. 1,570 talks are searchable.Ask about Ben

More from TechTO ×1

Around the web ×3

Quick answers

What is Ben Zifkin known for?

Founding Hubba, the Toronto B2B marketplace that connected emerging brands with independent retailers. It raised over $60 million from investors including Goldman Sachs and shut down in February 2021.

What does Ben Zifkin do now?

He is founder and CEO of WayTrade, a platform for sourcing and managing low-carbon feedstocks such as used cooking oil — the inputs for renewable diesel and sustainable aviation fuel.

How many times has Ben Zifkin spoken at TechTO?

Twice: 'Lies We Are Told About Building A Business' in April 2015, and 'Quit Whining: and 9 other things to build a world-class tech community' in March 2017.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 15, 2026