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Bernadette Butler

Co-founder, StoryTap

Marketing

Bernadette Butler is a co-founder of StoryTap, the Canadian video platform that helps brands collect short testimonial and story videos from their own customers and staff. She started it in 2015 with Sean Braacx after a corporate career at a major telecom company. StoryTap bootstrapped for over five years before a US$2.3 million seed round in 2021.

Bernadette hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Bernadette co-founded StoryTap, which appears in 1 talk in the archive.

Around the web ×5

Podcast
302. How This Founder Turned Her Pain into a Profitable Business - Interview with Bernadette ButlerRaw and Real Entrepreneurship (Susan Sly)
2023
Article
StoryTap founder Bernadette Butler on how she overcame the "shocks" of entrepreneurshipBetaKit
2023
Podcast
Tapping Into Authenticity with Bernadette Butler, Co-Founder & CEO of StoryTapCIBC Innovation Banking
2022
Interview
MarTech Interview with Bernadette Butler at StoryTapMarTech Series
2021
Podcast
Bernadette Butler (Story Tap) | Marketing JamJelly Digital Marketing & PR
2020

Quick answers

Did Bernadette Butler co-found StoryTap?

Yes. BetaKit reported on January 23, 2023 that Butler founded StoryTap in 2015 and brought on Sean Braacx as co-founder. StoryTap's about page, checked September 24, 2026, names Bernadette Butler and Sean Braacx as its founders.

What was StoryTap before it served brands?

BetaKit reported on January 23, 2023 that StoryTap began as a platform to collect the life stories of baby boomers before shifting to help companies gather customer video testimonials. StoryTap's about page, checked September 24, 2026, says her experience collecting family memoirs and video for large organizations showed her how hard it is to get good stories on video.

What did she do before StoryTap?

BetaKit reported on January 23, 2023 that Butler worked in corporate Canada at a major telecom company, where she managed a multi-million dollar book of business, before leaving to build StoryTap.

How was StoryTap funded?

Techcouver reported on May 21, 2021 that StoryTap, then led by Butler as CEO, raised a US$2.3 million seed round led by Refinery Ventures with StandUp Ventures after bootstrapping for more than five years. Butler said the pandemic pushed brands to humanize online shopping.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026