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Bill Wilson

Founder & CEO, Pace Pricing

SaaS pricingHalifaxOn TechTO stages since 2021

Bill Wilson is a multi-time founder and SaaS pricing specialist. He co-founded SalesRight in Halifax in 2018 with Taylor Bond and Greg Toner, building a pricing-quote tool that FastSpring acquired in 2020. He earlier founded mobile studio MindSea in 2007. He now runs Pace Pricing, a B2B SaaS pricing consultancy.

On the TechTO stage ×1

First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Bill

In their words

They were saying you really should just burn down your agency and start a startup — it's the best thing.

TechTO, Jun 2021 · watch at 0:03

I was like, what's the worst-case scenario here? Let's go build something and see if we can make it work.

TechTO, Jun 2021 · watch at 2:03

There are a lot of places to get money, and then there's a lot of places that are strategic, and a lot of places that are just cash.

TechTO, Jun 2021 · watch at 13:36
A few quotes can’t cover everything Bill said on the TechTO stage. 1,600+ talks are searchable.Ask about Bill

More from TechTO ×1

Quick answers

What is Bill Wilson known for?

He co-founded SalesRight, a Halifax SaaS pricing-and-quoting startup acquired by FastSpring in 2020, and earlier founded the mobile studio MindSea.

What does Bill Wilson do now?

He is founder and CEO of Pace Pricing, a consultancy that helps B2B SaaS companies set and evolve their pricing.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 21, 2026