On the TechTO stage ×1
First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Bocar ↗
In their words
I know it sounds weird coming from Hootsuite, but people don't upgrade from a free product to an enterprise product. You actually have to sell them.
Quick answers
Who is Bocar Dia?
A partner at Forum Ventures, which invests in and accelerates early-stage B2B SaaS companies. He spent seven years at Hootsuite on the founding team of its enterprise product and later founded a startup of his own.
What did Bocar Dia talk about at TechTO?
On TechTO's sales panel in July 2020 — when he was running his own startup — he argued against assuming product-led growth replaces selling: free users do not walk themselves into enterprise contracts, and a lead-generation motion is not a sales motion.
What does Forum Ventures do?
It runs an accelerator and pre-seed and seed funds for B2B SaaS founders, with a focus on go-to-market. Dia works with companies at the stage where they are figuring out how to sell for the first time.