On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Bojana ↗
In their words
Large venture capital rounds are all the rage, and I've started a company without either of these two things.
This type of engagement has the ability to build power to our brand more than any PPC or targeted campaign can.
Regardless of how you raise money, regardless of what industry you're in, regardless of who the heck you think you are, your journey as an entrepreneur is going to look exactly like that.
Quick answers
Who is Bojana Nedic?
She is a Toronto-based customer-experience and change consultant, currently an Experience Advisor at The Experience Advisors, and the co-founder of the former startup Pearl's Choice.
What was Pearl's Choice?
A bootstrapped double-sided marketplace she co-founded to help Canadians find retirement homes and senior-living resources. It is no longer operating.
What was her TechTO talk about?
Presented at the March 2017 TechTO, she explained why she chose to bootstrap Pearl's Choice rather than raise venture capital, walking through her failures and how a $750 community fundraiser built her brand.