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Quick answers
Did Boyd Reid co-found Hop In Tech?
Yes. InnovateON's "Once Upon a Startup" feature, dated November 22, 2022, names Boyd Reid a co-founder and gives the founding year as 2018. Markham Business, in a piece dated January 17, 2024, names Erich Ko, Boyd Reid and Erwin Komguem as the founders and places the start in "the basement of Ko's parent's townhouse in Markham". The Centre for Integrated Transportation and Mobility repeated the co-founder attribution on December 3, 2025.
What does Hop In Tech sell?
Its operator platform page, checked 2026-09-21, offers "AI-powered route optimization, real-time dispatch visibility, and a purpose-built driver app" for shuttle operators, aimed at campus and industrial transport, contract workforce transport, private fleet operators and multi-route operators. A separate workforce-analytics product sits alongside it. The site gives the address as 169 Enterprise Blvd, Unit 300, Markham, Ontario.
What is Boyd Reid's role today?
Only "co-founder" is documented. The most recent source naming him, the Centre for Integrated Transportation and Mobility's December 3, 2025 case study, calls him a co-founder and gives no executive title — that same page names Robin Tam as the company's COO. hopintech.com has no about, team or leadership page (checked 2026-09-21), so the company's own site names nobody. Widely circulated claims that Reid is COO come from contact-data aggregators and are not used here.
What has Hop In Tech done recently?
Per the Centre for Integrated Transportation and Mobility, December 3, 2025: the company closed a seed round backed by Storytime Capital, N49P and Mucker Capital before joining CITM, which is funding a US expansion that includes Alabama. It completed OVIN's Demonstration Zone and launched a shuttle pilot for York University with OVIN and the City of Markham, and an introduction through CITM led to talks with the Four County Labour Market Planning Board in Bruce County.