Around the web ×3
Quick answers
Who is Braden Handley?
A co-founder of inkbox, which he started in Toronto in 2015 with his brother Tyler, according to Shopify's September 2022 Shopify Masters episode and Beauty Independent (January 2026). Toronto Metropolitan University's alumni news reported in November 2022 that after BIC's US$65 million purchase, the brothers remained in their roles as President and CEO; Beauty Independent says Tyler was the CEO.
How did inkbox start?
Toronto Metropolitan University's November 2022 profile says the idea came from wanting tattoos without being able to test them. In 2014 the brothers found jagua, a Panamanian fruit that changes skin colour, and patented a formula from it, starting with $10,000 from a friend. Shopify reported in September 2022 that their Kickstarter beat its $20,000 goal ten times over.
Where did Braden Handley study?
The Ted Rogers School of Management at Toronto Metropolitan University (then Ryerson), graduating in Entrepreneurship in 2012, per the university's November 2022 alumni profile. The same profile says he appeared on CBC's Dragons' Den and made the Forbes 30 Under 30 Retail & Ecommerce list in 2019.
What is Braden Handley doing now?
Beauty Independent reported in October 2025 that he and Tyler launched Olauto, a car fragrance brand, in September 2025 with cousins Dylan Bisignano and Victor Chimenti. In January 2026 the same outlet reported the brothers were exploring a buyback of inkbox as BIC prepared to shut the brand. No source found confirms how that ended.