On the TechTO stage ×1
First seen on a TechTO stage in 2025. Every TechTO talk is searchable — ask the archive about Braden ↗
In their words
We thought, well, there must be a better way — like, there must be a Figma for conversational AI. And there wasn't.
It really starts to become a management problem and not just a build problem... we really think of ourselves as an agent management platform.
The vision is really to be almost like what Shopify did for e-commerce — we want to do that for agents.
Around the web ×3
Quick answers
How did Voiceflow get started?
In 2018, Braden and his co-founders were in college and had just gotten an Alexa. Building Alexa skills, they found the developer experience bad — teams (even inside Amazon) collaborated via spreadsheets, flowcharts, and Word docs. They built Voiceflow as an internal tool for about a year, then made it the real product in 2019.
Who uses Voiceflow today?
Just under 4,000 customers, including Fortune 500 companies like JP Morgan and Home Depot. PE fund Trilogy built a central agent framework on Voiceflow: 90+ agents automating 90 products with a team of four or five people, saving over $400,000 on customer support in its first 12 weeks.
Where does Braden see the AI agent market heading?
He believes the zero-to-one problem of building an agent is being solved — what once took hundreds of people and a custom NLU model now takes minutes. The real challenge becomes managing thousands of agents across an enterprise: permissions, tools, reusable components, prompt libraries, and A/B testing.