On the TechTO stage ×1
First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Bram ↗
In their words
The first is to be mindful of the hierarchy of communication. You always want to be a little bit more personal than maybe you think you should. So if you're thinking about sending an email, get on your phone and give somebody a call.
A key learning here is that it's much easier to sustain a relationship remotely than it is to build one from scratch remotely.
Trust is really important when you're managing a remote relationship, and nothing builds trust like a really great experience when it comes to payments. It really needs to be clean and simple and fully transparent.
Around the web ×1
Quick answers
Who is Bram Warshafsky?
A Toronto entrepreneur who co-founded the marketing-production platform 5Crowd (2014) and later founded the retail-intelligence startup Shelfgram. Since Field Agent acquired Shelfgram in 2024, he has been chief product officer at the combined company, Storesight.
What did he speak about at TechTO?
In February 2015 he shared three ideas for managing remote workers, drawn from running 5Crowd: be mindful of the hierarchy of communication, build a digital-first culture, and earn trust through clean, transparent payments.
What was 5Crowd?
A Toronto startup Warshafsky co-founded in 2014 that connected enterprise marketing and sales teams with a curated network of remote freelancers for on-demand marketing production. It was later acquired by marketing-services firm SGS & Co.