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Brett Ede

Staff Product Manager, 7shifts, Picatic

Event Tech

Brett Ede co-founded Picatic, an event ticketing platform launched in Saskatchewan and later based in Vancouver, where Ede was CMO and then Chief Product Officer. Eventbrite acquired Picatic in 2018. Ede went on to product roles at Eventbrite, TextNow, Vividly and Clio, and now works as a staff product manager at 7shifts.

Brett hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because of Brett’s work at Picatic, which appears in 1 talk in the archive.

Quick answers

Did Brett Ede co-found Picatic?

Yes. A Techvibes article republished by RIC Centre on 2012-09-28 reported that Picatic was founded in 2008 by Jayesh Parmar (CEO), James Sapara (CTO), Depesh Parmar (COO) and Brett Ede (CMO).

What was Ede's role at Picatic?

Techvibes listed Ede as CMO in 2012. Ede's personal site, checked 2026-09-25, lists the role as CPO and co-founder and says Ede led product through every stage, from first customers to the Eventbrite acquisition.

What happened to Picatic?

BetaKit reported on 2018-08-08 that Eventbrite acquired Vancouver-based Picatic, with co-founder and CEO Jayesh Parmar continuing to lead the Picatic team in Vancouver.

What does Ede do now?

Ede's personal site, checked 2026-09-25, lists a role as staff product manager at 7shifts, restaurant operations software, since 2025, after product roles at Eventbrite, TextNow, Vividly and Clio.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 25, 2026