On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Bryan ↗
In their words
Not all gaming is equal. All gamers are not equal, not all games are equal — sometimes we use gaming as a catch-all phrase.
68% of people don't disagree or are neutral to advertising, and over half of gamers that dislike ads would be okay if they had rewarded advertisement.
The average Canadian on Twitch spent over four hundred twenty minutes on a monthly basis — four hundred twenty minutes, which equals seven hours.
Around the web ×2
Quick answers
Who is Bryan Segal?
A Toronto audience-measurement executive. He is head of growth strategy at Numeris as of June 2026, after a long run at Comscore that ended as senior vice-president, commercial for North America.
What did Bryan Segal talk about at TechTO?
At MarketingTO in October 2019 he walked marketers through gaming and eSports as an advertising channel — how differently console, PC, mobile and eSports audiences behave, and why product placement and rewarded ads land better than marketers assume.
Where did Bryan Segal work before Numeris?
Comscore, which he first joined as a research analyst in 2000 and rejoined in 2017, becoming general manager of Comscore Canada in 2019. He was CEO of Engagement Labs in between.