On the TechTO stage ×1
First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Carl ↗
In their words
It's made it really challenging for me as the sales guy — anybody else who's out here is probably used to knocking on doors. I was delivering the first 100 cases of this product by myself to some of our suppliers and vendors.
Do not forget about female consumers. Historically a lot of alcohol is not really built with women in mind. The numbers are like 70 percent of women make the buying decisions in their household.
We recently did a community text to our fans — we've got about 8,000 people signed up — and we actually asked them what they wanted next. We were able to very quickly do a new flavour based upon what our fans and followers want.
Around the web ×4
Quick answers
Who is Carl Radke?
Founder and owner of Soft Bar + Cafe, an alcohol-free bar and cafe in Greenpoint, Brooklyn that opened in September 2025. He is also known from nine seasons of Bravo's Summer House.
Was Carl Radke a founder of Loverboy?
No. Kyle Cooke founded Loverboy in 2018; Radke joined in 2019 on the sales side, was promoted to VP of sales in October 2020, and left that role in February 2023. TechTO billed him in 2020 as Sales & Business Development.
What did Carl Radke talk about at TechTO?
A September 2020 TechTO Retail fireside with Marie Chevrier of Sampler, on building a direct-to-consumer drinks brand through COVID — texting customers, Zoom tastings, and designing for female drinkers.