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Carol Leaman on the TechTO stage

Carol Leaman

Co-founder & board member, Axonify

Workplace learning softwareWaterlooOn TechTO stages since 2022

Carol Leaman co-founded Axonify, the Waterloo company that trains frontline workers in short daily bursts, and ran it as CEO for over a decade. She is a CPA who had already sold PostRank to Google. Axonify sold a majority stake to Luminate Capital in 2021 and bought Nudge in 2022. She now sits on Axonify's board.

On the TechTO stage ×1

First seen on the TechTO stage in 2022. Every talk is searchable — ask the archive about Carol

In their words

actually accounting is the number one discipline of corporate CEOs in North America. Why? Because we care about the numbers.

TechTO Together, Nov 2022 · watch at 1:03

it is rare, it is rare that that happens. The majority of us are in a situation where we just have to keep our eyeball on moving up and to the right, up and to the right. And it's going to go up and it's going to go down.

TechTO Together, Nov 2022 · watch at 4:13

but being very careful with your spend and your choices, and not just blowing the wad on all kinds of stuff expecting it to turn into revenue, is in my experience the way to do it smartly and give yourself optionality all along the way, so that nobody else owns you and owns your choices

TechTO Together, Nov 2022 · watch at 4:33
A few quotes can’t cover everything Carol said on the TechTO stage. 1,600+ talks are searchable.Ask about Carol

Around the web ×3

Quick answers

Who is Carol Leaman?

Co-founder of Axonify, the Waterloo frontline training company, and its CEO for more than a decade. She is now a co-founder and board member; Melissa Burghardt is CEO. Before Axonify she was CEO of PostRank, which she sold to Google.

How much capital did Axonify raise?

Leaman said on the TechTO stage on 2022-11-21 that she had raised US$22M over eight and a half years and still had US$20M of it in the bank when Axonify sold a majority stake to Luminate Capital — at roughly US$43M in ARR. Stage figures, dated.

Why did Axonify acquire Nudge?

Axonify announced the Nudge acquisition in June 2022 to add employee communication to its training platform. Nudge co-founder and CEO Lindsey Goodchild joined Axonify as chief strategy officer, and the two discussed the deal together on the TechTO stage that November.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026