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Carrie Shaw on the TechTO stage

Carrie Shaw

Former CEO, Copper

B2B softwareOn TechTO stages since 2017

Carrie Shaw is a technology marketing and product executive. She was CMO of Toronto's Quandl for four years through its 2018 sale to Nasdaq, where she built the case for alternative data as a new asset class. She then joined CRM company Copper as CMO in 2020 and became its CEO in December 2022.

On the TechTO stage ×1

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Carrie

In their words

so there's always an edge to be found, but if it is a real edge it will eventually diffuse so completely that it provides an advantage to no one — however, by the time that happens, everyone has to have it

TechTO FintechTO, Aug 2017 · watch at 4:09

alternative data is information that has not previously been used in the capital markets industry but is nonetheless very, very valuable to investors

TechTO FintechTO, Aug 2017 · watch at 4:36

when you buy a book from Amazon, who knows about that purchase? You know about that purchase, Amazon knows about it, your credit card company knows about it, the GPS unit in the truck that delivers the book knows about it, the satellites watching the GPS unit know about it

TechTO FintechTO, Aug 2017 · watch at 4:55
A few quotes can’t cover everything Carrie said on the TechTO stage. 1,600+ talks are searchable.Ask about Carrie

Around the web ×2

Quick answers

Who is Carrie Shaw?

A tech marketing and product executive. She was CMO of Quandl through its Nasdaq acquisition, then CMO and later CEO of CRM company Copper. Earlier she was a lead product manager at Microsoft and director of marketing at Rogers Ventures.

What did Carrie Shaw talk about at TechTO?

How alternative data is redefining capital markets, at FintechTO in August 2017. Her thesis: alpha is a zero-sum game, every edge eventually diffuses until it is table stakes, and the current edge comes from data nobody has used for investing yet.

How did alternative data change Quandl's business?

Shaw said on the TechTO stage in August 2017 that in the first quarter Quandl sold alternative data on its platform, revenue rose 900%, and that only one in ten datasets it assessed made it onto the platform. Stage figures, dated.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026