On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Catherine ↗
In their words
we originally built the software inhouse at right sleeve to manage the complexity of scaling that business and a couple years into it we took a look at what we had built and realized that we had essentially created a miniature version of like sap or Oracle for really small businesses
pitching VCS talking about micro businesses and supply chain and by the way did I mention my co-founders my husband
ultimately what it means in terms of the value that we are bringing to our customers is that to consider leaving us and the switching costs around that is it's not just a matter of changing software platforms it's a matter of giving up everything else around it the the content the events the community
Around the web ×2
Quick answers
Who is Catherine Graham?
Co-founder and CEO of commonsku in Toronto. Before that she was president of RIGHTSLEEVE, the promotional products distributor where the commonsku software was first built, and worked at TD Bank, eBay and A.T. Kearney.
What does commonsku do?
It is a cloud platform for the promotional products industry — CRM, order management, production and financial reporting for distributors and suppliers, plus a community layer of profiles, a news feed, content and live events.
What did Catherine Graham talk about at TechTO?
In May 2017 she explained how commonsku used community — a digitally mapped industry, a news feed where even competitors helped each other, content, and the skucon and skucamp events — to raise switching costs far beyond the software itself.