The people
What they build
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Working at commonsku
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On the TechTO stage
Every talk is searchable — ask the archive about commonsku ↗
About
commonsku started as internal software at RIGHTSLEEVE, the promotional products distributor Catherine and Mark Graham ran, built in 2005 to handle the complexity of a supply chain with more than a million SKUs. A couple of years in they realised they had built a miniature ERP for very small businesses — 90% of firms in the industry do under $500,000 a year — and spun it out in 2011 to license to other distributors. Community was designed in from the start: member profiles mapping the industry, a news feed where competitors answered each other's questions, and later the skucon and skucamp events. The Grahams sold RIGHTSLEEVE to Genumark in 2019 to focus on commonsku, and took growth investment from Frontier Growth in 2023 while retaining majority ownership.
Backers
Frontier Growth (growth equity, 2023); the founders retained majority ownership. No prior institutional rounds identified — assume bootstrapped before 2023 rather than treating this as a full funding history.
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Quick answers
What does commonsku do?
It runs the back office for promotional products companies — CRM, quotes, orders, production and financials — and wraps a community around it: industry profiles, a news feed, content, and the skucon and skucamp events.
Who founded commonsku?
Catherine and Mark Graham, a married couple who ran the distributor RIGHTSLEEVE. They built the software in-house in 2005 and spun it out as commonsku in 2011. Catherine is CEO; Mark is president and chief brand officer.
Why does commonsku invest in community when it makes no money on it?
Switching costs. As Catherine Graham told TechTO in 2017, leaving commonsku means giving up the content, the events and the network as well as the software — an emotional connection you cannot get from just deploying a product.