On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Chantaie ↗
In their words
an experience is the thing that matters to brands or brands that are doing really well when it comes to engaging their consumers are the ones that are moving beyond advertising and starting to build out experiences
I would separate social commerce from influencer marketing because I think social commerce is actually amazing because what it is is you tapping into a relationship you already have and engaging directly via social to sell something
I think commerce is an important force for good in the world it is something that allows people to connect with each other it builds economies of those communities and it builds connection
Around the web ×2
Quick answers
What does Chantaie Allick do now?
She runs Ramsay & Co Consulting, a Toronto brand-storytelling and marketing consultancy, writes the newsletter Adventures in Storytelling, and co-founded Re-Work, an organization launched in 2022 that helps workplaces rethink wellness and burnout.
What did Chantaie Allick do at Shopify?
She was Brand Strategy Lead, working on Shopify's own brand across teams and with its partner ecosystem. She spoke at TechTO's MarketingTO in December 2019 on the future of e-commerce, about a year into the job.
What was Chantaie Allick's career before marketing?
Journalism. She was a reporter at the Toronto Star and The Globe and Mail, covering social justice, culture, environment and mental health, before moving into brand strategy at JWT and later Shopify.