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About
Ramsay & Co starts from a narrative rather than a channel plan. The practice articulates what a business is actually about, then expresses it: brand and content strategy, the content itself, and a marketing plan the client can run. Its stated audience is business owners, creators and leaders — startup founders and non-profits as much as established brands.
The second half of the business is teaching. Custom workshops and a Storytelling University program hand the method to the client's own team, which suits organizations that cannot keep an agency on retainer. Client testimonials on the site name Leap2Digital, the Canadian Red Cross and Fari Hara.
Chantaie Allick founded it. She reported for the Toronto Star and The Globe and Mail before moving into tech marketing, and was Brand Strategy Lead at Shopify when she spoke at TechTO's MarketingTO in December 2019 on the future of e-commerce. She also co-founded Re-Work, which helps organizations rethink workplace wellness.
Backers
An independent consultancy run by its founder. No outside investment is announced on any page read for this profile.
Quick answers
What does Ramsay & Co do?
Storytelling-led marketing consulting from Toronto: brand narrative, branding and content strategy, and the marketing plan to carry it. It also teaches the method through custom workshops and a Storytelling University program.
Who runs it?
Chantaie Allick, its founder. A former Toronto Star and Globe and Mail reporter, she was Brand Strategy Lead at Shopify and co-founded Re-Work.
Who does it work with?
Business owners, creators and leaders, including startups and non-profits. Testimonials on its site name Leap2Digital, the Canadian Red Cross and Fari Hara.