The people
What they build
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Working at Beloved Brands
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On the TechTO stage
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About
Beloved Brands, founded in 2010 by Graham Robertson, is a boutique consultancy that trains marketers and advises brand teams on strategy, positioning and brand planning. Robertson spent about 20 years in senior marketing roles at companies including Johnson & Johnson, Coca-Cola, General Mills and Pfizer before starting the firm, and wrote the bestselling book 'Beloved Brands'.
Backers
Bootstrapped consultancy; no outside funding.
Quick answers
What is Beloved Brands?
A boutique Toronto brand-consulting and training firm helping marketing teams build brands, founded by Graham Robertson in 2010.
Who founded Beloved Brands?
Graham Robertson, a former marketing executive at Johnson & Johnson, Coca-Cola and General Mills.
Is there a Beloved Brands book?
Yes — Robertson wrote the bestselling book 'Beloved Brands', which shares the firm's brand framework.