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BIMM

BIMM is a Toronto data-driven creative agency founded in 1980 by Brian Bimm as a direct marketing and analytics shop. It now runs digital marketing and CRM programs for brands from offices in Toronto and New York, and has been part of the kyu Collective since 2018 alongside Sid Lee and IDEO.

MarketingTorontoFounded 1980bimm.com
1980founded in Toronto by Brian Bimm as a direct marketing and data analytics agencyBIMM, Our story
140+employees as of 2022, after growth of more than 150% over two years, per BIMM's own about pageBIMM, Our story
2018the year BIMM joined the kyu Collective, the agency group that also holds Sid Lee, IDEO and SY PartnersBIMM, Our story

The people

BB
Brian BimmFounderprofile coming

What they build

Data-driven creative and campaign development
CRM strategy and activation
Digital transformation consulting for marketing teams
Media, email and direct marketing execution

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Working at BIMM

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Open roles on the TechTO Job Board ↗Or their own careers page: bimm.com/careers ↗

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About

BIMM started in 1980 on a premise that was unusual then and ordinary now: that customer data should decide what marketing gets made. Brian Bimm built it as a direct marketing and data analytics agency; four decades later it describes itself as a "fully integrated data-driven creative agency" running digital campaigns, CRM activations and digital transformation work for brands.

Roehl Sanchez and Mike Da Ponte bought the agency roughly a decade before 2018 and set about turning a direct-mail business into an integrated one. In 2018 BIMM joined the kyu Collective, the agency group that also holds Sid Lee, IDEO and SY Partners; leadership as listed on its own about page is Meghan Chin as CEO, Sanchez as chief creative officer and Da Ponte as chairman and chief strategy officer. It reported more than 140 staff in 2022 after growing over 150% in two years, and was named to the Financial Times' Fastest Growing Companies list for the Americas in 2023.

Matt Di Paola joined as SVP of marketing and innovation in January 2026, after leading digital and innovation practices at Huge, Sid Lee and Critical Mass.

Backers

Owned within the kyu Collective, which BIMM joined in 2018; kyu is the agency group founded by Hakuhodo DY Holdings. No venture funding.

Quick answers

What does BIMM do?

It is a Toronto creative agency that builds marketing on customer data — digital campaigns, CRM programs and digital transformation work for brands, from offices in Toronto and New York.

Who owns BIMM?

It has been part of the kyu Collective since 2018, the agency group that also holds Sid Lee, IDEO and SY Partners. Meghan Chin is CEO; Mike Da Ponte is chairman and chief strategy officer.

Did BIMM take the TechTO stage?

No. Matt Di Paola, BIMM's SVP of marketing and innovation since January 2026, spoke at TechTO's MarketingTO edition in June 2018 — but he was at Sid Lee then, so that talk is not attributed here.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 3, 2026