The people
What they build
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Working at Acceler8 Labs
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On the TechTO stage
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About
Acceler8 Labs works the gap co-founder Niket Shah described on the MarketingTO stage in August 2018: startups know they need revenue but underrate brand, and enterprises have done brand marketing for a century without knowing how it converts. He argued that any e-commerce product gets copied within a day, so what separates the winners is consistent marketing that brings customers back rather than the original idea.
Backers
Not disclosed — an agency, not venture-backed
Quick answers
What does Acceler8 Labs do?
Performance marketing for e-commerce and growth companies — paid acquisition and retention run against measurable return on ad spend and customer lifetime value, rather than brand campaigns with no attribution.
Who founded Acceler8 Labs?
Niket Shah, who spent five years at OpenText building its inbound marketing programme and five at Facebook building its performance-marketing team.
What is its view of e-commerce?
That the idea is not the moat. Shah told MarketingTO that MVMT was not the first to sell watches online and Dollar Shave Club was not the first to sell razors — consistent brand marketing and repeat customers made the difference.