Niket Shah

Co-founder, Acceler8 Labs

MarketingTorontoOn TechTO stages since 2018

Niket Shah co-founded Acceler8 Labs, a Toronto performance-marketing agency for e-commerce brands. He spent five years at OpenText building its inbound marketing programme and five at Facebook building its performance-marketing team, representing it at conferences across North America, Europe and Asia.

On the TechTO stage ×1

TECHTO MARKETINGTO5:37

Niket Shah of Acceler8 Labs presents The eCommerce Race

MarketingTO · August 2018

Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Niket ↗

In their words

every idea is unique for about 24 hours and then there's a copycat online

TechTO MarketingTO, Aug 2018 · watch at 02:23 ↗

A few quotes can’t cover everything Niket said on the TechTO stage. 1,600+ talks are searchable.Ask about Niket ↗

Quick answers

What does Niket Shah do?

He co-founded Acceler8 Labs, a Toronto agency doing performance marketing for e-commerce companies. He previously spent five years at OpenText and five at Facebook, where he built the performance-marketing team.

What was his argument at MarketingTO?

That e-commerce products get copied within a day, so the thing that separates the winners is consistent brand marketing that brings customers back. He used MVMT and Dollar Shave Club as the examples.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 31, 2026