Graham Robertson

Founder, Beloved Brands

MarketingTorontoOn TechTO stages since 2018

Graham Robertson is the founder of Beloved Brands, a Toronto brand-consulting and training firm he started in 2010 after 20 years in marketing at Johnson & Johnson, Coca-Cola and General Mills. He is the author of the bestselling book 'Beloved Brands'. He spoke at MarketingTO in 2018 on how the consumer is changing.

On the TechTO stage ×1

TECHTO8:55

Graham Robertson of Beloved Brands presents Change in the Consumer

TechTO · April 2018

Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Graham ↗

In their words

There is only one source of revenue out there — not the products you sell, but the people that buy them.

TechTO, Apr 2018 · watch at 08:33 ↗

A few quotes can’t cover everything Graham said on the TechTO stage. 1,600+ talks are searchable.Ask about Graham ↗

Quick answers

What is Graham Robertson known for?

Founding Beloved Brands, a brand-consulting and training firm, and writing the bestselling marketing book 'Beloved Brands'.

What did he do before Beloved Brands?

He spent about 20 years in marketing roles at Johnson & Johnson, Coca-Cola, General Mills and Pfizer before founding Beloved Brands in 2010.

What is Beloved Brands?

A boutique Toronto firm that trains and consults with marketing teams on building brands, founded by Graham Robertson.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 22, 2026