On the TechTO stage ×2
Perfecting your product process I Chris Woodford (CTO at Gobble)
Watch on YouTube ↗Perfecting your product process | TechTO Product Panel
Watch on YouTube ↗First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Chris ↗
In their words
our best customers are the ones that don't use our app. They just let the food arrive every week.
so when we do big swings, you either win big or you lose big.
because if we can convince you without buying you off that our product is awesome — that's where we want to be.
Quick answers
Who is Chris Woodford?
A Toronto-based software engineer who was CTO at Gobble, the San Francisco meal-kit company. He went through Y Combinator's W14 batch with the team in San Francisco, then moved back to Toronto and kept running Gobble's engineering from there.
What did Chris Woodford talk about at TechTO?
How a lower-traffic company runs a product process. Gobble could not reach statistical significance on small A/B tests, so it used feature flags and made large, reversible changes instead — including a homepage redesign that tanked and got rolled back.
What happened to Gobble?
Intelligent Foods acquired Gobble in December 2022 and named founder Ooshma Garg CEO; Gobble continues as a brand alongside Sun Basket.